To drive place attachment you simply must name each building well. To drive rent premium you have to find and celebrate your points of difference.
Next comes finding what is 'your way', and making sure people know if is done 'your way'.
We are here to answer these questions and build your brand - an experience and story to be shared.
Each building needs an identity, to become a landmark to give directions by and to, the identity should tie in with the locality, the 'S' aspiration from your ESG strategy and/or the 'E' values.
A portfolio brand is something quite different: it is the promise of an experience, that is consistently delivered visually, practically and that resonates with people as a little different, a little better, a little quirky and through the points of difference creates customer loyalty.
In building a brand our job is to find your uniqueness which may encompass some of the following aspects:
BTR developers and operators need an identity just as much as each building does. A building should become a landmark to use when giving directions. A portfolio brand is the promise of an experience, that s consistently delivered visually, practically and that resonates with people as a little different, a little better, a little quirky and through the points of difference creates customer loyalty.
If any of the URL’s below might be right for you then get in touch.
